When we launched our free MyToday daily SMS alerts back in 2006, we were astonished at how quickly we grew – from zero when we started to 4 million in 2009. That response made us believe even more firmly in the potential of SMS to improve people’s lives every day – make that every moment.
We spent months observing how you wanted to know more about the world around you – know more, know first, know all-the-time – and share with your friends.
We also watched how magazines, newspapers, TV shows, websites, even universities – began making their material, their content more accessible, more bite-sized, more share-able in response to this need to know.
All of the above three – the potential of SMS, your need to know, and the move towards microcontent – came together in our vision for our all-new MyToday.
MyToday is a market, a bazaar, a store – that brings you and content publishers together like never before. We’ve put together the widest variety of high-quality SMS-based content from the best publishers in their respective areas – and we’re adding more all the time.
Our primary goal is simple – to make available on the mobile whatever you want, need or like.
While our free daily SMS alerts continue (find our complete selection at http://mytoday.com/sms) the all-new MyToday is, clearly, in a different league. Super-long SMSes (up to 400 characters), 100% any-time access to your messages, both up-to-the-minute alerts as well as innovative monthly info packs – you’ve have never had it so good.
Several of our SMS subscriptions also contain links to mobile web pages, videos and images, so if you have a GPRS or EDGE connection, this is the best of both worlds. Do read out daily reports on World Affairs by The Economist on the mobile web, or download and watch memorable comedy scenes from movies by Rajshri Media, or read a module on Leadership by Knowledge@Wharton, or watch news clips and read news articles from MyToday.
Our second goal is to make all of this stuff easy for you to get.
Which is why you can pay through a variety of methods: credit and debit cards, net banking, pre-paid cash cards, cheque or cash. But we also went a step further and created the MyToday Cash balance. Now you can ‘refill’ your Cash balance once and buy several SMS subscriptions at a single click – no need to pay every single time you subscribe.
But you’ll be delighted at how easy it is to gift MyToday Cash to your friends and family to get them started. You can refill your Cash balance, gift cash via one SMS in seconds, and your friend or loved ones can start subscribing to their favourite SMS updates right away. Just sms GIFT followed by your friend’s mobile number and the amount to 09212 012345 (no spaces). For example, GIFT 9999988888 100 would gift 100 rupees to that number.
Our third goal is to make the widest possible variety of content available.
Whether you are a large media house or someone with an interest in any particular area – whether science or football or train travel or food or the stock market or anything at all, we welcome you to join MyToday’s ever-growing family of content publishers. We offer best-in the-industry terms for revenue share, and it’s very easy for you to get on board. Do let us know here, and we’ll get back to you very soon.
The new publisher’s list now consists of Dr. Malpani!
